• Optimize Every Plant


    Blue River Technology is building the next generation of smart agriculture equipment.
    We're introducing See & Spray technology, enabling a world in which every plant counts.

  • Building smart farm machines to manage crops at a plant-level

    Today, the best practice is to treat all plants as if they have the same needs.

    See & Spray changes this paradigm, empowering growers to make every individual plant count at scale.

    Using computer vision and artificial intelligence, our smart machines can detect,
    identify, and make management decisions about every single plant in the field.

    Computer vision

    Make Every Plant Countâ„¢

  • Revolutionizing weed control in a world of herbicide resistance

    With the rise of herbicide-tolerant weeds, there are fewer and fewer effective solutions.

    Farmers around the world need a new way to address the weed control challenge.

    $25 billion spent each year

    3 billion pounds of herbicides

    250 species of resistant weeds

    Over-relying on a handful of broadcast-spray chemicals fuels the evolution of herbicide tolerance. Fighting these weeds hurts farmers' crops and their profitability.

    Weed resistance map US

    Herbicide resistance in weeds is a worsening threat.

    Blue River's solution starts here.

  • Introducing See & Spray: precisely spraying herbicides
    only where needed, and with exactly what's needed

    Our smart machines give farmers a new way to control and prevent herbicide-resistant weeds,
    while also eliminating 90% of the herbicide volumes that growers spray today.

    Selectively sprayed weeds

    More tools

    Unlocked herbicide options to fight resistant weeds when not spraying crops

    Selectively sprayed weeds


    Lower herbicide costs when selectively applying herbicide to weeds only

    Selectively sprayed weeds


    Potential reduction in global herbicide use (lbs) with sustainable weed control

  • Our award-winning technology is changing the future of food

    ASABE AE50 Award 2017

    Top 50 Agriculture Innovation

    ASABE, 2017

    Inc. Disruptors 2017

    25 Most Disruptive Companies

    Inc. Magazine, 2017

    Global Cleantech 100 2017

    Global Cleantech Top 100 Companies

    Cleantech, 2017

    AI 100 2017

    The Artificial Intelligence 100

    CB Insights, 2017

    Fast Company's MIC

    Most Innovative Robotics Companies

    Fast Company, 2017

    World Agri-Tech Innovation Summit 2017

    Disruptive Innovation Award

    World Agri-Tech Summit 2017

    AgFunder 2016

    Innovation Awards

    AgFunder, 2016

    Technology Pioneer 2015

    Technology Pioneer

    World Economic Forum, 2015

    SXSW Eco Startup Showcase Winner

    Eco Startup Showcase Winner

    SXSW, 2013

    NSF Small Business Innovation Research

    SB Innovation Research Grant

    National Science Foundation

  • Crop protection is just the beginning.

    Stay informed with our latest developments.

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